Betsy Ross

Bio Sketch

CEHI Role

Betsy Ross will be helping direct promotions, marketing and communications activities as well as support fundraising efforts.

Educational Background

As a graduate of the Entrepreneurship program at U.S.C. Business School, Ms. Ross' career has been entrepreneurially market-centered. She has led a number of start-up activities and participated on a number of enterprise teams. As such, her efforts and accomplishments have been profiled in Entrepreneurship texts and publications.

Business Expertise

The scope of Ms. Ross experience has been established through numerous product development and marketing positions. She has held positions on both the East and West Coasts in entertainment, manufacturing, and fashion industries.

Prior to joining Health Care Concepts (HCC), Ms. Ross served as Marketing Director for The Fashion Center of New York City, a major consortium of designers and manufacturers. She served in the capacity of Director of Marketing and a Product Development Coordinator for Air Dimensional Design in Los Angeles and was Marketing Director for J. Ben Bourgeois Productions, Inc., also based in L.A.

She has led a number of national publicity campaigns and been instrumental in brand building for efforts ranging from the World Cup and major motion pictures to consumer products.

As Field Team Leader for HCC, Ms. Ross is in charge of all remote virtual operations, logistics, and communication links with HCC business partners. She leads certain product development projects, coordinating efforts of inventors and industry consultants. She is the tactical team leader for certain supplier market penetration projects.

As the Premier Innovation Institute Field Team Leader, Ms. Ross coordinates Supplier Partner communications and tactically leads remote documentation flow for all market penetration projects. She facilitates meeting planning for efforts at the HCC California and New York bases of operations.